Socially Plastic

Socially is a sustainability startup specialising in recyclable plastic sustainability, educational resources and community engagement with the Australian Circular Economy. Socially is a nimble, boot-strapped operation which is focused on grassroots communication campaigns, providing practical educational resources to youths, local communities, and professional industry guides for businesses. The brand identity reflects this core ethos, designed to appeal to Gen Z digital natives as a visual language that resonates with businesses working within the sustainability segment or looking to partner with the sustainablity focused community. Socially is the mother brand that houses the category specific sub-brands of ‘Socially Plastic’ – a recyclable plastics reclamation facilitator, product design studio and small batch manufacturer and ‘Socially Circular’ – business guidance and governance tools on open supply chain platform creation for recyclable plastics in the Australian Circular Economy. The flexible brand system allows the identity to interchange between the different sub-brands fluidly and cohesively.