Dulcet
An identity that seeks to complement rather than overpower the cakes and sweets it sits beside.
Established in 2016, Dulcet is a boutique patisserie that specialises in premium ingredients and natural flavours. The full rebrand and brand repositioning provided an opportunity for Dulcet to showcase its commitment to traditional baking, tailored for modern tastes. The brand identity celebrates ‘Wholeness’ with an emphasis on harmony, balance, and grounded nature. The geometric shapes represent unity, warmth, and fulfilment – much like a delicious cake. It also champions the union between its founders Vivienne and Juno, and the relationship between Dulcet and its customers. The understated colour palette highlights Dulcet’s use of natural flavours and ingredients, embracing a refined quality that is not overly complicated or indulgent. The pairing of the two contrasting typefaces reinforces Dulcet’s connection to traditional baking craft and modern flavours.
